Customer experience books

Managing the customer experience - Turning customers into advocates'
Shaun Smith & Joe Wheeler, Published 2002
Provides a step-by-step guide to achieving customer loyalty.
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Uncommon practice - People who deliver a great brand experience
Shaun Smith & Andy Milligan, Published 2002
Based on extensive research in partnership with Interbrand, this book shows how great brands succeed because their cultures are uniquely developed to meet customer needs in a distinctive way.
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See, Feel, Think, Do - the power of instinct in business
Shaun Smith & Andy Milligan, Published 2006
Describes how highly successful business leaders and entrepreneurs use the power of instinct to achieve results.
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