Books by other authors
Of the many other branding and customer experience books, these are the ones that we think stand out:
Unique now or never - the brand is the company driver in the new value economy. Jesper Kunde (Published by FT Prentice Hall 2002)
Emotional branding - the new paradigm for connecting brands to people. Marc Gobé (Published by Allworth Press 2001)
Brand Failures - the truth about the 100 biggest branding mistakes of all time. Matt Haig (Published by Kogan Page Limited 2003)
The Brand Gap - how to bridge the gap between brand strategy and brand execution. Marty Neumeier (Published by New Riders Publishing 2003). Short, simple and to-the-point.
The Experience Economy - the most quoted reference source in the customer experience arena. Joseph Pine and James Gilmore (Harvard Business School Press 1999).
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The Economist: Brands and Branding - Written by 17 experts in the field, and edited by Rita Clifton, chairman of Interbrand, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as providing insight into how one builds and sustains a successful brand (Profile Books Ltd) Further details